Overview: Being different begins with intellectual disobedience, having the courage to throw off the shackles of conventionality to achieve amazing results — Be Different!

Verdict: Be Different: How Navy SEALs and Entrepreneurs Bend, Break, or Ignore the Rules to Get Results is the third book in a trilogy of deeply insightful business books by retired Navy SEAL and CEO Marty Strong.

With it we take a journey into the fascinating world of disruptive and divergent thinking, and how leveraging your mind in an open and enlightened way can open the door to incredible creativity and innovation.

A book that I myself purposefully set aside for a day to start reading that was going to be less work orientated, giving me more time to invest solely in the page prose, I am glad I did as I actually read it cover to cover in just two sittings.

For this third installment in Marty Strong’s non-fiction series is just as compelling, just as diligently told, and just as dutifully compelling as those that went before it.

For all those that are unaware of the author himself, well, Marty Strong is an accomplished leader and an active corporate CEO and Chief Strategist. He is was a member of the elite NAVY SEAL Teams for twenty years, leading combat missions and helping to design and test new special operations capabilities.

Hence why is was well qualified to write this series of books in the first place. Furthermore, what you get in this new book, let alone the entire series, are golden nuggets about life and, amongst other things, how to defeat the fear of failure in life and business; how to lead through crisis and chaos be preparing for the worst – in advance; how to stay engaged, motivated, and focused even during the worst times; how to think big, go big, and engineer a new reality for your organization; and even how to shed the burdens of intellectual obedience and compliance to reignite applied creativity.

Always talking, writing from experience, Marty openly encourages us to enter into free thought, experimentation, and creativity, which are of paramount importance in today’s fast-changing business environments.

Indeed, he writes in a manner that is thoroughly engaging, where his personal experiences begin unfolding right before your very eyes, his commutative skills both bold and inspiring, his narrative manner absorbing and yet light enough not to be overwhelming or confusingly sculpted.

About the Author - Marty Strong is an accomplished leader and an active corporate CEO and Chief Strategist. He is was a member of the elite NAVY SEAL Teams for twenty years, leading combat missions and helping to design and test new special operations capabilities. Marty coaches and mentors business and other organizational leaders in the areas of strategy, organizational design, leadership, crisis management, and coping with the dynamic nature of market disruption. Marty lives in Virginia Beach, Virginia.

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