Overview: This book is a practical guide to help you use low temperatures safely, effectively, and joyfully, whether you are a team member of a gym, wellness center, or spa, are thinking of starting a business with cryotherapy on the menu, are a client of such business, or are bracing yourself to try cryotherapy for the first time.

Verdict: Discovering COLD not as an unwanted weather condition but a super powerful health booster has shaped our lives personally and professionally, and we believe that building a closer relationship with cryotherapy may be, or become, a game changer for you, too. [Maria Ensabella & Antra Getzoff]

If you are considering owning this new book, or indeed have already purchased it and are page turning it as we speak, then it is obvious you yourself are a believer in holistic drug-free wellness as a way of life rather than a short-term project to reach some health performance, or appearance goal.

Hard to embrace at first, cold may well be the world’s best kept secret, not only against inflammation and pain, but also to conquer stress, lack of energy and motivation, depressive mood, poor sleep, and biological aging, especially when the entire body gets exposed to it at once.

Using cold to boost health isn’t exactly a novel idea. Early cultures used cold as a traditional method of pain relief. In ancient Greece, Persia and Rome, chilly remedies such as snow, ice-and-water mixtures and cold water were used to treat a wide range of diseases. Ice water plunging remains a common tradition in many northern countries.

And until about 1980, some psychiatric patients in the United States were wrapped in cold, wet sheets; the practice seemed to calm down agitated patients and stimulate those who were apathetic. The idea behind these seemingly unpleasant interventions was that it caused physiological reactions that boosted the immune system and jump-started physical activity.

Not a digest of the latest research by any means, as the industry continues to expand, more knowledge and research is in demand, and thus ReInventing Cool: How to Make COLD Your Best Ally Against Inflammation, Pain, and Aging by authors Maria Ensabella and Antra Getzoff is a quite mesmerizingly sculpted prose on how to see cold with new eyes.

Putting to work their own experiences and feedback from hundreds of thousands of clients - all of which, along with their fellow cryotherapy aficionados, they have dutifully served - the core purpose of this guide is to help you use low temperatures safely, effectively and joyfully; whether you are a team member of a gym, wellness center, or spa with cryotherapy on the menu, are thinking of starting a business that offers cryotherapy, are a client of such a business, or are bracing yourself to try cryotherapy for the first time.

About the Authors - A proud Australian, Maria Ensabella is one of the UK’s leading wellness practitioners who has pioneered a range of treatments in London since 2016. Her goal is simple, to make cryotherapy and a range of other leading wellness treatments available to people of all ages who wanted to improve their recovery from training and injury as well as supporting their wider wellbeing, too. She lives in London, UK.

Antra Getzoff, founder and owner of GetResultsCo, was part of the team bringing whole body cryotherapy to the United States, thus becoming one of the industry pioneers in the country. Actively involved in every aspect of market development since 2010, she has helped hundreds of wellness entrepreneurs build successful businesses. She is also a Vice-Chair of the Global Wellness Institute Cryotherapy Initiative. She lives in Hessen, Germany.

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