Overview: New York City architect Natalie (Rebel Wilson) works hard to get noticed at her job but is more likely to be asked to deliver coffee and bagels than to design the city’s next skyscraper.

And if things weren’t bad enough, Natalie, a lifelong cynic when it comes to love, has an encounter with a mugger that renders her unconscious, waking to discover that her life has suddenly become her worst nightmare — a romantic comedy — and she is the leading lady!

Blu-ray Verdict: As cinema's most formulaic and over-played genre, I'm always happy to see a film taking a little pop at the romantic comedy; simply because there's so much to poke fun at!

'Isn't It Romantic' takes this premise to the max early on with a full-on parody of all things rom-com that makes for a rather cute and enjoyable opening.

However, while it's a perfectly pleasant movie throughout, it unfortunately loses steam and confidence in its satirical attitude, ultimately and rather disappointingly devolving into what is unmistakably a generic romantic comedy.

But let's start on the bright side with the film's early critiques and little jabs at all the ridiculous tropes of the romantic comedy.

As a genre that everyone knows well, this film doesn't hold back when going into extreme detail about various formulaic aspects of the rom-com, whether it be the pointless rivalry between female friends or the ever-present final dash to stop the wedding.

In that there's a lot to laugh at and enjoy when it comes to making fun of the rom-com formula and 'Isn't It Romantic' is a film that stays bold and confident in its delivery of that satire well throughout the first act; all the while impressing with nice humor, a pleasant lead performance from Rebel Wilson, and a sweet and enjoyable atmosphere all round.

A lot of that continues on right the way through to the end and while 'Isn't It Romantic' remains a really rather nice watch throughout, as aforementioned, it proves hugely disappointing in its rather abrupt end of all the rom-com satire as the second act gets underway.

With a major change of circumstance that sees Rebel Wilson trapped inside a romantic comedy the film eventually just gives up on all its gags and little jabs at the genre, and instead goes into automatic as it develops the story and the various on-screen romances towards a disappointingly predictable conclusion.

In comparison to something like 'They Came Together', which also pokes fun at romantic comedies, 'Isn't It Romantic' isn't consistently farcical or stupid enough to be a properly good satire of the genre.

Its finale attempts to subvert your expectations with an individualistic message, but it's delivered far too seriously and earnestly to fit in with that comical vibe.

Ultimately, and to my mind, that's what really undoes this film as a whole. That said, it's perfectly pleasant and thanks to its thoroughly enjoyable opening act, it's certainly better than most romantic comedies.

However, the fact remains that it just doesn't carry through with its funniest ideas instead devolving into exactly what it's meant to poking fun at.

With a disappointingly generic, simplistic and annoyingly earnest latter two acts, it makes for an underwhelming finish to what could have been a thoroughly hilarious watch.

In closing though, and playing Devil's Advocate, Rebel Wilson and the rest of the cast are well placed and very funny at times and the movie itself does have a great message to impart.

And for someone who rolls their eyes at most rom-com's you can be sure that 'Isn't It Romantic' will make you laugh and chuckle to yourself and, at worst, just smile throughout - and isn't that just so refreshing for a movie to do that for you these days. This is a Widescreen Presentation (2.39:1) enhanced for 16x9 TVs and comes with the Bonus Features of:

I Wanna Dance!
Deleted Scenes

Own 'Isn’t It Romantic' on Blu-ray Combo Pack and DVD on May 21st, or own it early on Digital on April 30th!

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