"What’s That, Girl? You’re Looking for a New Best Friend?"

LASSIE LAUNCHES “MY PET, MY PAL” CONTEST TODAY!

Grand Prize Winner Will Meet Lassie in LA and Be Photographed to Appear on Lassie Natural Way Packages!!

Lassie, The World’s Most Famous Dog, kicks off her national “My Pet, My Pal” contest today. Lassie is looking for a new best friend to appear on packages of her new dog food, Lassie Natural Way – and, it just might be your dog!

Starting today, Lassie invites dog owners to upload photos of their beloved pooch to her official website at www.lassie.com for consideration. One grand-prize winner will receive:

A year’s supply of Lassie Natural Way dog food
An all expense paid 3-day trip to Los Angeles to meet Lassie – in the fur!
A special cameo for their dog on Lassie’s upcoming TV show or TV appearance

The winning pet will also appear alongside Lassie, on the front of thousands of Lassie Natural Way dog food packages. The grand-prize winner will be announced in November.

Inspired by Lassie’s natural way of life, Lassie Natural Way dog food is made from all-natural ingredients with added vitamins and minerals to provide complete, and balanced nutrition. The line of healthy dog food and biscuits is available at more than 7,000 supermarket locations nationwide.

For “My Pet, My Pal” contest details, rules and regulations, please log onto www.lassie.com/naturalway. The promotion is produced by Cohen Friedberg Associates, Newton, MA.

But, you can also win some 'Lassie' DVDs and Dog Food Vouchers right here with us! So, if you would like to win one of these five (5) kindly-donated 'Lassie' prize packs, just answer this easy question: Lassie was so popular that it is one of only three dog characters, and one of very few fictional characters (another being Mickey Mouse) considered "stars" who were awarded a star on the Hollywood Walk of Fame, the others being Rin Tin Tin and ... whom?!

Send us your answers and if you're correct you'll be in the running to win one of these wonderful 'Lassie' prize packs! Just send us an e:mail here before September 15th with your answer and the subject title CONTEST: LASSIE to: exclusivemagazine@flash.net

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