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' Comes Alive!'

MTV RELAUNCHES COLLEGE NETWORK WITH NEW NAME: relaunches on JANUARY 20TH as a new type of media company. It's ON-AIR, ONLINE and ON CAMPUS network serves as incubator for Up & Coming Artists with "The Cut" with features on breaking artists and FREE exclusive downloads. also announces exclusive opportunities for students including "Stand In" - bringing musical innovator Marilyn Manson and other icons into classrooms - mtvU Grants and a "You Want It, You Got It Contest."

Plus, with over 20 major new Schools - including MIT, Indiana University at Bloomington, University of Missouri & University of Georgia - reaches over 720 Colleges.

"mtvU will be all about U, the university - but more importantly, U, the student," said Stephen Friedman, General Manager of mtvU. "Just as college students are experimenting with their lives, we want to be a laboratory for what's new, whether it be new music or recognizing the talents of the students themselves."

Music will be at the heart of In addition to playing university students' favorite artists, is also committed to playing the videos of up and coming artists who are resonating on the college level, but might not have garnered national exposure yet. Thus, mtvU announced today the channel's first music initiative, 'The Cut' to highlight breaking artists. is also going to be focused on providing opportunities, access and resources to students beyond what they are getting in their classrooms. mtvU will work closely with students and administrators to present numerous opportunities exclusively to students at mtvU campuses, including:

The 'You Want It, You Got It' Contest will underscores the channel's commitment to empowering students by allowing the winners to pick the prize they want - anything from a year of tuition to a car with free gas to a tricked out dorm room.

'mtvU Grants' will partner with YouthVenture to give a $1,500 mtvU Grant to a young social activist every single week of the school year. The grants will not only recognize the activists' achievements, but will jumpstart a community initiative.

The 'Stand In' Contest will surprise students by bringing icons into their classrooms to be teacher for a day - including one of music's most controversial and innovative artists, Marilyn Manson, who will teach about music and marketing. Other 'Stand In's' set for this semester include Pulitzer Prize winning author Frank McCourt teaching literatureand civil rights leader Jesse Jackson informing about racism and the law.

Click here to check out the new mtvU promo videos.

If you would like to also win some Exclusive giveaway prizes (such as CDs, DVDs, T-shirts, Posters and even Branded Ramen!), just answer this easy question: Go to the mtvU website and tell me who is singing the song 'Space' live in their studios? Then, just send us an e:mail here with your answer and the subject title 'mtvU' to: