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MTV Shakes Up Malls with Rock The Cradle DNA Duel!

5-City Competition Has Teen/Parent Teams Compete To Discover if Rock and Roll Is “In the Genes”!

Out to prove their family can rock, teens and parents will team up in “MTV’s Rock the Cradle DNA Duel” on March 22, 2008, to highlight the much anticipated launch of the new MTV live music competition series, Rock The Cradle. The series which premieres on Thursday, April 3 at 10p/9c, features the children of legendary musicians battling each other on stage.

To further put the ‘rock star DNA’ theory to the test, MTV is hosting a competition in five Westfield shopping malls across the U.S. Whereas Rock The Cradle features the kids of rock stars challenging one another, this competition will team up kids WITH their parents (mother or father) to play MTV Games’ red hot music video game, RockBand™. The team with the highest score in each market will win a trip to New York City to compete in the “Rock the Cradle DNA Duel” finals on April 3rd.

MTV VJ Lyndsey Rodrigues will be on hand to host the final family face-off right in the middle of Times Square, just outside the world famous MTV studios. The winning kid-parent team scores $10,000 in cash and a trip to Las Vegas for the season finale of Rock The Cradle.

Teams can reserve their time to rock the malls in advance at and Events are being created and produced by Pop2Life – Creative Marketing & Promotion.

Locations for the MTV Rock the Cradle DNA Duels are listed below along with local radio partners and DJ hosts (TBC):

Preliminary events on March 22nd, all day during mall hours:br> Los Angeles: Westfield Topanga, hosted by Nicole Alvarez from KROQ
DC/Baltimore: Westfield Annapolis, hosted by Flounder from DC101
New York: Westfield Sunrise, hosted by Niko from Z100
Chicago: Westfield Fox Valley, hosted by Silly Jilly from 103.5 KISS-FM
Cleveland: Westfield SouthPark, hosted by Kasper from 96-5 KISS-FM

Finals on April 3rd from Noon-6pm:
New York: Times Square (on Military Island – 44th and Broadway), hosted by MTV VJ Lyndsey Rodrigues and Niko from Z100.

The kids of Rock The Cradle include Chloe Rose Lattanzi (daughter of Olivia Newton John), Crosby Loggins (son of Kenny Loggins), Jesse Money (daughter of Eddie Money), Lucy Walsh (daughter of Joe Walsh/The Eagles), Lil Al B Sure (son of Al B Sure), Jesse Blaze Snider (son of Dee Snider), Lara Johnston (daughter of Tom Johnston /The Doobie Brothers), A'keiba Burrell-Hammer (daughter of MC Hammer), and Landon Brown (son of Bobby Brown).